Now an insider favorite with a cult following (hello, just-been-kissed flush!), Tarte creator Maureen Kelly has expanded her brand well beyond the one bedroom apartment walls it launched from. Working to inject her cosmetics with vitamins and minerals that fight free-radicals, Kelly has a keen eye for making you look great and keeping your skin feeling even better. Throw in packaging that looks lavishly luxe, and Kelly has developed a brand that’ll have you hooked.