Send the Trend understands that part of delivering quality service is being responsible in how we collect, use, protect, and share information about you. This Policy applies to information about you collected by Send the Trend when you use our Services. The “Services” covered by this Policy include when you create an account with us or when you visit, use, or buy from any of our websites (including sendthetrend.com), mobile services, social media sites, software applications (i.e., a widget) downloaded to your desktop or other device, contests, or other services.
By visiting sendthetrend.com or using our other Services, you accept the terms and practices described in this Policy, including:
What information do we collect from our customers? Information You Give Us:
We collect and store information that you give us when you use our Services, including:
Name, e-mail address, physical address, phone number, password, and other demographic information when you create an account;
Product information and payment information (including credit card data) when you make a purchase;
Your cell phone number and the name of your mobile provider, as well as the payment method, billing address, and shipping address you want to use for any purchases through mobile Services;
Any information you provide when you enter our contests or sweepstakes or use one of our community functions; and
If you ask us to ship a purchase to somebody else or you use our invite a friend feature or other social features, we will ask you to provide the name and address or e-mail address of the person to whom you are sending or recommending the product, as well as your name and contact information.
Information Collected When You Use Our Services: We collect the following information through the use of technology (e.g., cookies, web beacons) when you use our Services, open our e-mails, or view our advertisements:
technical information about your computer or mobile device, such as the browser type and operating system, Internet Service Provider (ISP), IP address, location, and time zone setting;
sites you visited before coming to our site, how you were directed to them, how you navigate around them, what products you browse, and your purchasing activities;
information from third party websites with whom we connect, such as publicly available information from your Facebook page;
when you use a location-enabled service like our mobile applications, we may collect information about your mobile device and your actual location (most mobile devices allow you to disable location services); and
e-mails from Send the Trend or its Affiliates that you open and any offers and links you connect to through e-mails.
Information From Other Sources: We may obtain information about you from our Affiliates, companies we do business with, and other publicly or commercially available sources (e.g., data aggregators). This information may include: demographic information, marital status, age, income level, interests, credit information, purchasing history, and publicly observed data or activities, such as blogs, social media posts, and user-generated content.
Web beacons are small bits of code in web pages and e-mails. They are used to track website usage and compile sales and statistical data. Web beacons let us know when a purchase is made on one of our websites and when a purchase is initiated by an advertisement we placed on a third party’s website. They also track when e-mails are opened, forwarded, or acted on. We use this information for marketing, managing our websites, and enhancing your shopping experience.
How do we use your information?
We use the information we collect to:
fulfill and process orders;
process your payment and ship your orders to you;
provide the Services and features you request, such as creating and managing your account, enrolling you in contests and programs, verifying eligibility and contacting contest winners;
administer and manage our websites;
respond to customer support requests and protect against potential fraudulent orders;
analyze, customize, and improve our content, products, and services;
communicate with you by phone, e-mail, regular mail, text message, and mobile devices about our products or the products of companies we do business with or third parties that may be of interest to you;
develop and display advertising tailored to your interests on our website and other sites, and to determine the effectiveness of our advertising; and
enforce this Policy, the Terms and Conditions that govern this website and our Services, and other agreements, as well as to comply with legal obligations, and to otherwise manage our business.
How do we share your information?
We share or disclose your information only as described in this Policy or at other instances after we obtain your consent.
Companies That We Do Business With. We share information with companies that we do business with to offer services, products, and promotions when you elect to purchase those products or services or engage in those promotions. We share personal information about you when you voluntarily use certain optional Services and features we offer. If you participate in a contest or sweepstakes, we may share the information you submit with others assisting us in the administration of that feature. If you provide information to us in connection with a promotion or other venture including rewards programs between Send the Trend and another company, we may provide your information to that other company which may then contact you.
Affiliates. Our “Affiliates” include QVC, QVC’s owners, other companies owned by QVC, our owner, other companies owned by our owner, and other companies that we own. We may share your information with our Affiliates.
Third Party Service Providers. We use third parties to perform business functions on our behalf, including order fulfillment, shipping, processing credit card payments, customer service, credit review, account servicing, customer research, marketing, provision of IT services, and records maintenance. They are given access to information to perform these functions.
Other Situations. If you ask us to send a particular product to another person or use our invite a friend feature, we will tell that person we are sending the product or e-mail at your request. If Send the Trend is involved in a merger, acquisition, or sale, your information could be among the assets transferred or disclosed, and if your information is transferred, it may be subject to the data use policy of another company. We will protect your information during this process. If a merger, acquisition or sale of Send the Trend is completed and involves the transfer of your information to another company, we will give you notice of the transfer, and we will tell you if your information will be subject to a different data use policy. We may also share information: (1) where permitted by law; (2) to comply with applicable law or requests from public authorities; (3) to address fraud, security, or technical issues; (4) to enforce this Policy, the Terms And Conditions that govern this website and our other Services, and other agreements; and (5) to defend and protect the rights, property, or safety of Send the Trend, our customers, or the public where required or permitted by law.
We may combine personal and non-personal information we obtain with other information we obtain from third parties. We may transfer your information to companies we do business with or to our Affiliates for this purpose. We may also share aggregated information that cannot be used to identify you with third parties.
How do we protect your information?
Send the Trend participates in the GoDaddy Secured Sockets Layer (SSL) Program. When you transmit information to us through a website address beginning with “https” it is encrypted by SSL software. We maintain the servers that store your information in a facility with restricted access. We also truncate your credit card number to the last four digits when we communicate with you about your order. We also restrict access to information to those employees and third parties who need access to perform their business functions, and they may be disciplined or terminated for not protecting the confidentiality of your information.
While we take these steps to protect your information, no security measure is perfect or impenetrable, and we cannot guaranty the security of information you send to us. You are responsible for maintaining the confidentiality of your passwords and any account information.
How can you access your information?
We take steps to keep your information accurate. You may change certain personal information by:
Logging-in to your account and then entering or updating your personal information area of one of our services dealing with customers’ accounts;
Entering updated information such as your shipping address or payment method when ordering;
Using links to customer service that appear throughout our Services, by sending an e-mail to firstname.lastname@example.org, by calling toll-free 1-877-262-4889, or writing to Send the Trend, Customer Service, 39 W 38th Street, 3rd Floor East, New York, NY 10018.
What choices do you have? You have the following choices about your information:
Stop receiving marketing or promotional e-mails, direct mail, phone and mobile marketing communications;
Update and correct your personal information; and
Cancel your account.
You may update and correct your information and change your communication preferences by accessing your account. You may also contact us by any of these methods to carry out your choices:
Follow the directions in a marketing e-mail or direct mail or mobile communication that you receive from us;
Call toll-free 1-877-262-4889 with your request and current contact information;
Send a letter with your request and current contact information to Send the Trend, Customer Service, 39 W 38th Street, 3rd Floor East, New York, NY 10018; and
If you choose to not provide information to us, doing so may prevent you from using our services or features of the website. If we have already provided information to third parties before you changed your preferences, you may need to contact those third parties directly.
It may take us ten days to process an opt-out request. This opt-out does not apply to certain operational communications (for example, confirmation of delivery address), to the extent permitted by law.
Do we collect personal information from children?
Our services are not intended for use by children, and the Terms And Conditions governing the use of our Services require that you must be at least 18 years old to use them. We do not knowingly collect information from children under the age of 13.
Third Party Sites
User Generated Content
Some of our sites and services, including blogs and forums, allow you to post your own content. The use of these sites and services are governed by the rules in our Terms and Conditions. Keep in mind that any information you post becomes available to the public. We cannot control how your information is used by others after it is posted, so please use caution when deciding whether to post personal or other sensitive information.
Information provided to Send the Trend in connection with applications or inquiries for employment, including resumes and other personal information, is not subject to the terms of this Policy, and such information will be subject to the policy and terms identified at the time of application.
You may register for an account on our website that is accessible by a password of your choosing. You are responsible for maintaining the confidentiality of your password and account. Furthermore, you are entirely responsible for any and all activities that occur under your account. You agree to immediately notify us of any unauthorized use of your account or any other breach of security known to you.
If you have additional questions about Send the Trend’s privacy practices or would like more information, please contact email@example.com.
Application and Revisions
This Policy applies when you use our Services. If you use our Services, you accept the practices described in this Policy, which is incorporated as part of the Terms and Conditions governing this website and any other Send the Trend Service. If, however, another Send the Trend service sets forth a separate or additional privacy statement, terms and conditions, or other policy, then that separate privacy statement, terms and conditions, or other policy shall apply in connection with your use of that service. This Policy does not apply to personal information that is collected through the websites of Send the Trend Affiliates based outside the United States or through any other services offered by Send the Trend’s Affiliates outside the United States.
We may change or add to this Policy from time to time. When we do, we will post the revised Policy here. Your use of one of our Services after changes to this Policy have been posted constitutes your knowledge and acceptance of those changes (i.e., that the changes may be applied to the information we collect from and about you). You should check this site frequently for changes. We will not make material changes to the Policy that are less protective of your information without first posting notice of the changes on this site.
To make such a request, please send an e-mail to firstname.lastname@example.org or write to us at to Send the Trend, Inc., Attn: California Information Disclosure Request, 39 W 38th Street, 3rd Floor East, New York, NY 10018.